SPBA China 2019 Winners received award trophies
at the 18th Singapore Prestige Brand Award

Singapore, 3 November 2019

Winners of the SPBA China 2019 joined in on the celebrations at the 18th Singapore Prestige Brand Award (SPBA) Award Presentation Ceremony. During the ceremony, Winners have also conferred award trophies for their achievements. Held at The Ritz-Carlton, the event was graced by Guest-of-Honour, Minister in the Prime Minister’s Office, Mr. Ng Chee Meng.

The Winners of the SPBA China 2019 comprise 14 renowned brands with the likes of the Industrial and Commercial Bank of China, Haidilao, Huawei, 360 and BreadTalk. Having made its first foray into China this year, the Award has 3 main categories that were specially customized for the Chinese market: SPBA — China Prestige Brands, SPBA — Asia Prestige Brands and SPBA — China Top 10 Leading Brands. Winners across these 3 categories have swiftly integrated innovation, transformation, and internationalization into their brand strategies to secure long-term growth, affirming their position as credible and trusted brands in the market.

This year, the SPBA was introduced to the Chinese market in hopes of providing a dynamic platform for recognizing brands that have done well in China. Along with that, the SPBA China 2019 Organising Committee also seeks to encourage the sharing of relevant market expertise between both Chinese and Singapore brands, cementing strong friendships between the business communities in both countries.

Mr. Kurt Wee, President of ASME, said, “Over the past 18 years of the SPBA, we have witnessed the growth and transformation of many of our Singapore brands, some of which have successfully ventured overseas. We hope to replicate this success in China as many China enterprises have shown stellar performance in their brand management and have earned international prestige as leading Chinese brands. We are also optimistic that SPBA China will be able to create more opportunities for Singapore and China brands to cooperate and establish stronger roots in both countries.”

Mr. Goh Sin Teck, Editor of Lianhe Zaobao, said, “With the increasing importance placed on brand development in China, it is time that we launched the SPBA China this year. By leveraging the prestige of the SPBA in Singapore, Winners can stand to further their business goals and gain greater exposure worldwide. In forging closer ties between both countries, China enterprises could be encouraged to establish a presence in Singapore, using Singapore as a stepping stone to expand into other countries and regions.”

Winner of the SPBA China 2019


The SPBA China 2019 comprises of three Award Categories:

1. SPBA — China Prestige Brands (SPBA 联合早报中国至尊品牌)
The Brand must have been established for at least 3 years and have an annual turnover exceeding 100 million yuan.

2. SPBA — Asia Prestige Brands (SPBA 联合早报亚洲至尊品牌)
The Brand# must have successfully penetrated and established a significant presence in China and at least 4 other Asian markets*. The group’s total sales must exceed RMB 1 billion or USD 150 million.

3. SPBA — China Top 10 Leading Brands (SPBA 联合早报中国十大行业领军品牌)
Participation in this category is strictly by the Award Organising Committee’s invitation only, and invited brands are acclaimed leaders of their industry.
Note: * “Asian market” is defined as “a country OR a city in Asia with a population exceeding 5 million”

# The participating brand must be founded in Asia.


Inaugurated by the Association of Small & Medium Enterprises (ASME) and Lianhe Zaobao since 2002, and supported by Enterprise Singapore and the Intellectual Property Office of Singapore (IPOS), the Singapore Prestige Brand Award (SPBA) is a prestigious award that recognises and celebrates enterprises who have leveraged branding for effective business growth locally and overseas.

Beyond an award, SPBA has been a valuable platform to exchange insights across industries and markets. In 2019, marking 18 years of the award’s history, we are bringing SPBA (the Award) to China. This Award seeks to provide a solid dynamic platform to recognize brands who have done exceptionally well in China, to share relevant market expertise and to foster strong friendships within Asia.

To meet the demands of the market, the SPBA China comprises three main Award Categories. These are:
(i) SPBA — China Prestige Brands
(ii) SPBA — Asia Prestige Brands
(iii) SPBA — China Top 10 Leading Brands


The Association of Small & Medium Enterprises (ASME) is a not-for-profit organization established in 1986 for entrepreneurs, by entrepreneurs. With wide-ranging services and programs, ASME strives to equip member SMEs with business knowledge and market opportunities to help them grow their business.
ASME, as the champion of a pro-enterprise Singapore, bridges the public and the private sectors to promote a more conducive business environment that facilitates the start-up, growth, and development of a larger pool of SMEs. The two ASME flagship awards — The Entrepreneur of the Year Award and Singapore Prestige Brand Award are in recognition of SMEs’ successes.
ASME continues to roll out new SME-relevant programs to enhance its position as the business association for entrepreneurs, by entrepreneurs.


Lianhe Zaobao is the flagship Chinese-language daily of Singapore Press Holdings and the largest-circulating Chinese newspaper in Singapore.
The result of a merger between Nanyang Siang Pau and Sin Chew Jit Poh in 1983, Zaobao is a must-read for many Singaporeans and has a readership of 466,000*. In addition, it also has subscriptions in China, Hong Kong Special Administrative Region, Indonesia, and Brunei.

Launched in 1995, Zaobao.com, the digital edition of Lianhe Zaobao in mainland China, draws close to 160 million monthly page views and attracts a monthly readership of 5.1 million**. Zaobao.sg, the 3-in-1 Chinese digital portal comprising of content from Lianhe Zaobao and two evening dailies Lianhe Wanbao and Shin Min Daily News, was launched in 2016. It targets local readers and readers in other parts of the world, and enjoys half a million daily page views and a monthly readership of 1.4 million.

Zaobao is committed to providing timely, accurate and quality news reports as well as in-depth analysis of regional developments, financial news, topical issues and even fashion and entertainment which are of interest to Chinese all over the world. Widely recognized as a responsible, objective, fair, and credible newspaper, it watches closely developments in China and is held in high regard in the global Chinese communities.

* Nielsen Media Index 2018
**AT Internet

News related to Asia Pacific, by www.mopa1.com , Media and One-Stop Service Agency for Marketing-Communication, Business Development

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