Polestar Will Reach Multiple Markets Including Asia Pacific Since 2021
Mar.25.2021, Shanghai
Source: internet, Polestar
Polestar, a Swedish automotive brand owned by Volvo Cars and by extension its parent company Geely, said it will continue to grow its market reach with planned growth to a total of 18 markets across Europe, North America, and the Asia Pacific by the end of this year, it said in a statement. For the Asia Pacific market, expansion in this region will include reaching into South Korea, Singapore, Hong Kong, Australia, and New Zealand markets.
The company develops electric performance cars and offers performance hardware upgrades and engine software optimizations for Volvo models through their Polestar Engineered division.
“The brand is gathering real momentum, and it is great to be expanding with Polestar 2 beyond our initial global markets in China, North America, and Europe,” says Thomas Ingenlath, CEO of Polestar in an official statement.
“Specific roll-out timing is at an advanced planning stage, and the recruitment of key individuals has begun. While we are growing rapidly, we are ensuring both our organization and processes ensure a consistent and truly Polestar experience for our customers, wherever they are based,” said Polestar head of China and Asia Pacific regions Nathan Forshaw.
The company develops electric performance cars and offers performance hardware upgrades and engine software optimisations for Volvo models through their Polestar Engineered division.
The Polestar Production Centre is located in Chengdu, China. Designed with both sustainability and the brand ethos in mind, the centre is a manufacturing plant and a physical manifestation of the Polestar brand.
Opened in August 2019, the centre is one of the most environmentally responsible in China and was built with the aim of achieving Gold status in the internationally recognised LEED (Leadership in Energy and Environmental Design) ratings. The centre is located on the Chengdu Plain in western China, the most ecologically sound manufacturing hub in China.
