Club Med Appoint New CEO For East, South Asia And Pacific

Asia Pacific
3 min readJul 23, 2021

Source: Club Med, hospitalitynet, Internet
Jul.21.2021, Shanghai

Club Med, the pioneer of premium resorts solution provider, just appointed Rachael Harding as the Chief Executive Officer (CEO) of East, South Asia, and Pacific ​(excluding Greater China) as the company navigates the current market dynamics. Rachael will relocate to Shanghai to start the leadership for this all-inclusive concept resorts corporation.

Before Rachael, Xavier Desaulles has led Club Med Asia Pacific Markets for the past 5 years and has decided to leave the to take some personal time off with his family.

Current new CEO Rachael has more than 20 years of experience in the travel field, around 15 years working with The Travel Corporation on brands including Trafalgar and Contiki in multiple sectors such as sales, distribution and marketing roles, she worked as Director of Sales at Trafalgar Australia during 2011 to 2018.

History of Club Med

THE HAPPINESS OF SHARING : THE GREAT CLUB MED ADVENTURE

Above all, Club Med is an extraordinary utopia born out of the vision of two men: Gilbert Trigano and Gérard Blitz. As the inventor of the ‘all-inclusive’ holiday concept, Club Med has been reinventing the alchemy of happiness since 1950.

Club Med: Creating happiness since 1950

« This idea gave birth to a sprit… our purpose in life is to be happy. The place to be happy is here. And the time to be happy is now. » These words of Gérard Blitz had a very special resonance in the post-war context. Freeing people from their day-to-day constraints in ways that enabled them to rediscover themselves, recharge their batteries and get back to basic pleasures: that was the genesis of Club Med.

Club Med today operates a total of 71 Resorts, two-thirds of which are 4T and Luxury 5T Resorts. The range also includes cruising on the 5-mast Club Med 2 sailing ship, and inspired luxury tours with Circuits Découverte by Club Med. The latest opportunity from this continually innovative company is the chance to buy freehold Luxury Villas and Chalets alongside the Valmorel and La Plantation d’Albion resorts. Premium All Inclusive by Club Med boasts comfort levels at least equivalent to those offered by the grandest international hotels, as well as original design, fine dining, professional child care, a unique range of sports activities and prestigious partnerships for a unique spa experience. Focused on operating 5 Resorts in China by 2015 and introducing its ethos to more than 200,000 Chinese customers, the Group continues to pursue its successful strategy of upscale transition and internationalisation.

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Asia Pacific

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